How we compare against others
SEO, AEO, GEO
Three acronyms, three different jobs, and most restaurant owners have only ever heard of one of them.
SEO — search engine optimization — is the original discipline: making sure your site ranks well when someone searches for a restaurant like yours on Google.
AEO — answer engine optimization — is newer. It’s about how you show up when someone asks a direct question to a tool like a voice assistant or a chatbot, where there’s often only one answer given, not a page of ten links to choose from.
GEO — generative engine optimization — is the newest of the three, focused on how AI tools that generate written recommendations (the kind increasingly used to answer “where should I eat tonight”) decide what to say about you, and whether they say anything accurate at all.
All three matter now, and they don’t operate independently — being strong in one increasingly affects how you perform in the others. We build for all three at once, rather than optimizing for the search engine of ten years ago and hoping it still covers the AI tools of today. That’s the difference between being findable and being recommended.
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FAQ
Is this watching individual customers or overall patterns?
Patterns. The goal is understanding how people, in general, move through decisions on your site — not tracking any one person specifically — that would be weird.
How is this different from Tracking & Analysis?
Tracking & Analysis turns your data into strategic direction over time. Behavioral Analysis is the real-time layer underneath it — what’s happening on your site right now, as it happens.