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FAQ
Is this watching individual customers or overall patterns?
Patterns. The goal is understanding how people, in general, move through decisions on your site — not tracking any one person specifically — that would be weird.
How is this different from Tracking & Analysis?
Tracking & Analysis turns your data into strategic direction over time. Behavioral Analysis is the real-time layer underneath it — what’s happening on your site right now, as it happens.
Do I need to log in and check this myself constantly?
No. This feeds into the broader system and the insights you get from it — you’re not expected to babysit a live dashboard during a dinner rush.
What can I actually do with this information day to day?
It helps you stay ahead of demand instead of reacting to it — noticing a dish getting attention but not orders, for example, before you’re deep into a shift trying to figure out why something isn’t moving.