Effective date: September 22, 2026
This Cookie Policy explains how What-a-Shift (“What-a-Shift,” “we,” “us,” or “our”) uses cookies and similar technologies on whatashift.com.
This policy should be read together with our [Privacy Policy]([INSERT PRIVACY POLICY URL]).
What Are Cookies?
Cookies are small text files stored on your browser or device when you visit a website. They can enable essential website functions, remember your settings, support account access, protect the website, and help us understand how visitors interact with our services.
Some cookies expire when you close your browser. Others remain on your device until they expire or you delete them.
Cookies may be:
- First-party cookies, placed by whatashift.com
- Third-party cookies, placed by another service whose features we use, such as Google or Microsoft
How We Use Cookies
What-a-Shift uses cookies for the following purposes:
Strictly Necessary Cookies
These cookies support functions such as website security, account access, form operation, and storage of your cookie preferences. The website may not function correctly without them.
Functional Cookies
These cookies remember settings or support features requested by users, including WordPress and Elementor account or administrative functions.
Analytics Cookies
These cookies help us understand how visitors use our website, which pages they visit, how they navigate the site, and whether technical issues occur.
We use Google Analytics and Microsoft Clarity for these purposes. Microsoft Clarity may provide session recordings, heatmaps, and interaction information such as clicks, scrolling, and page navigation.
Advertising and Personalization Cookies
Certain third-party Microsoft cookies associated with Clarity or other Microsoft services may support analytics, personalization, operational functions, or advertising. Where required, these cookies are used only after you provide consent.
Cookies Currently Identified
The following cookies were identified during a review of whatashift.com on September 22, 2026. Durations are approximate and may vary based on browser settings, consent choices, service configurations, and subsequent visits.
| Cookie | Provider | Category | Purpose | Approximate duration |
|---|---|---|---|---|
_clck | Microsoft Clarity | Analytics | Stores a pseudonymous Clarity user identifier and preferences so visits to whatashift.com can be associated with the same browser. This cookie may appear under both whatashift.com and .whatashift.com. | Up to 1 year |
_clsk | Microsoft Clarity | Analytics | Connects multiple page views into a single Clarity session. | About 1 day |
MUID | Microsoft | Analytics and personalization | Identifies a unique browser visiting Microsoft services and may be used for analytics, operational, personalization, or advertising purposes. | About 13 months |
ANON | Microsoft | Personalization and advertising | Contains a Microsoft identifier used for personalization, operational purposes, advertising, and preservation of certain advertising preferences. | About 6 months |
NAP | Microsoft | Personalization | May contain encrypted profile-related information known to Microsoft, such as country, postal code, age, gender, language, or occupation. | About 6 months |
_ga | Google Analytics | Analytics | Assigns a pseudonymous identifier used to distinguish visitors and calculate website usage statistics. | About 13 months in the current browser configuration |
_ga_J74WT7T3CJ | Google Analytics | Analytics | Maintains session information for our Google Analytics property. | About 13 months in the current browser configuration |
_wpfuuid | WPForms | Functional | Assigns a random identifier to a browser. WPForms may use it to associate form entries from the same visitor and support features such as related entries, geolocation, or form-abandonment functions when those features are enabled. | Up to approximately 13 months |
cookieadmin_consent | What-a-Shift and CookieAdmin | Strictly necessary | Records whether you accepted, rejected, or customized optional cookie categories so the website can honor your selection. | About 1 year |
elementor_pro_login | Elementor Pro | Strictly necessary or functional | Supports login authentication or session management for features created with Elementor Pro. It is generally relevant only when a login feature is used. | Configured login period; approximately 30 days or less |
wp-settings-[user ID] | WordPress | Functional | Stores interface and administrative preferences for a logged-in WordPress user. | About 1 year |
wp-settings-time-[user ID] | WordPress | Functional | Records when a logged-in WordPress user’s interface settings were saved. | About 1 year |
A cookie shown as “deleted” in browser tools is a removal instruction or expired cookie value, not an additional active cookie.
Google Analytics
We use Google Analytics to measure website traffic and usage patterns. Google Analytics may process:
- Pages viewed
- Events and interactions
- Visit time and duration
- Referral sources
- Browser and device information
- Approximate geographic location
- IP addresses during data processing
- Cookie and client identifiers
Google states that Analytics uses IP addresses during processing but does not log or store raw IP addresses in Analytics reporting.
You can learn more through Google’s information about Analytics data safeguards.
Microsoft Clarity
We use Microsoft Clarity to understand how visitors interact with our website. Clarity may collect or generate information about page views, clicks, scrolling, navigation, device and browser characteristics, approximate location, and website interactions.
Clarity uses pseudonymous identifiers to associate page views and create analytics such as session recordings and heatmaps.
You can learn more through Microsoft’s Clarity cookie documentation and Microsoft’s Privacy Statement.
WPForms
WPForms may assign a random UUID to a visitor’s browser through the _wpfuuid cookie. According to WPForms, the identifier itself does not contain the visitor’s name or other directly identifying information.
The cookie may support functions such as connecting entries from the same visitor, geolocation features, or form-abandonment tools when those features are enabled.
Information you intentionally submit through a form—such as your name, email address, telephone number, or message—is handled as described in our Privacy Policy.
Wordfence and Website Security
We use Wordfence to protect our WordPress website. Wordfence may process IP addresses, login attempts, requested URLs, browser information, timestamps, and other security information needed to identify or block malicious activity.
This information may be processed through server logs or other security technologies even when no Wordfence-specific cookie appears in your browser. More information about our collection and use of security data is available in our Privacy Policy.
Managing Your Cookie Choices
When available, you may use our cookie preference tool to accept, reject, or customize optional cookies. You will find the tool by clicking the floating icon in the lower left corner of your screen.
Strictly necessary cookies cannot be disabled through our preference tool because they are required to operate, secure, or remember choices on the website.
You can also manage cookies through your browser. Most browsers allow you to:
- View stored cookies
- Delete some or all cookies
- Block first-party or third-party cookies
- Receive a notification before a cookie is stored
- Limit tracking technologies
Blocking or deleting cookies may cause some website features, account functions, forms, or preferences to stop working correctly. Deleting the cookieadmin_consent cookie may cause the cookie banner to appear again.
Google also provides a Google Analytics opt-out browser add-on.
Changes to This Policy
We may update this Cookie Policy when we change our website, add or remove services, or identify additional cookies.
The updated policy will be posted on this page with a revised effective date. Because third-party services may change the cookies they use, we may periodically rescan the website and update this list.
Contact Us
For questions about this Cookie Policy or our use of cookies, contact:
What-a-Shift
Legal business name: Rabb Consulting DBA What-a-Shift
Email: support@whatashift.com